Brands that ‘surprise or delight’ consumers and those with innovative products, fell by 22% and 17% respectively from previous figures in 2019. Increased awareness of their brand was also considered important by 64% of respondents, as was driving more conversions (45%). In the third quarter, total ad spend was down by 7% year-on-year. Meanwhile, September’s ad spend was down 2% and October, which falls in Q4, was down 1% – however, both of these months were up against coverage of the 2019 Rugby World Cup, suggesting ITV’s advertising outlook is improving rapidly, all things considered. The company jumped 16 places in the Top 75 list in 2020. 5.8% growth in the volume of retail sales. (Lyfemarketing, 2018). Let us know in the comments below! There’s no denying that. 500 million daily active Instagram stories are uploaded worldwide. 18% of marketers choose Wordpress as their website content management system (CMS). Keeping this social media statistic in mind, you need to know how you can make the best out of your resources. ONS data found a 5.8% growth in the volume of retail sales in October 2020 compared to the same month a year before. Business, healthcare and educational apps thrived in Q2, while travel, navigation and sports apps suffered from a period of low installs. 71% of consumers who have had a positive experience with a brand on social media are, likely to recommend the brand to their friends and family, (Lyfemarketing, 2018). As has been reported frequently, Covid-19 has initiated a huge shift in flexible and remote working as a means of adapting. This year in the UK, total media ad spending will be £21.03 billion ($26.84 billion), down 7.5% from 2019. Meanwhile, Family Monthly Active People (users who access at least one app monthly from Facebook’s family of apps, Facebook, Instagram and WhatsApp) remained high at 14% up on Q3 last year. Sky News reports that shares in the company have risen fivefold in the wake of the coronavirus pandemic. Survey results from hundreds of senior marketers, conducted by Phrasee and published in September 2020, have thrown the importance of the language used in marketing communications into the spotlight amid Covid-19. per person on social networks and messaging (Globalwebindex, 2019). The number of apps downloaded globally across the App Store and Google Play in Q2 rose by 31.7% year-on-year in Q2 2020 to 37.8 billion, a report from Sensortower has confirmed. This steep decline in expenditures can be attributed to the lack of spending on traditional media. Network marketing industry 2020 updates on product innovations, corporate initiatives, breakthrough CSR programs, organizational and personal achievements. Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. This comes alongside news that a record 11,000 UK shops have been permanently closed as a result of the ongoing pandemic so far this year. Sensor Tower data also revealed that US app download growth for top brick-and-mortar retailers between Q1-Q3 this year was almost double that of top online-only retail apps (+27% vs. +14%). Hire yourself and start calling the shots. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know, If you’re thinking of posting on Facebook make sure you are up-to-date on how their. If you want to be accessible, you have to keep mobile in mind. But that’s not all. (HubSpot, 2020) Companies spend 46% of their budget on content creation. Twenty-five percent of brands will see ‘statistically significant’ advances to their CX quality next year, despite budget cuts, thanks to increasingly improving customer experience competencies on the back of short-term fixes generated at the peak of the coronavirus outbreak. Active users are those that have logged into Facebook during the last 30 days. This includes skills such as podcasting, blogging and video editing, with the most common job title being Content Co-ordinator. TikTok divulged its user growth for the first time in late August as it filed a lawsuit against the US government over its potential banning in the region, CNBC has reported. Despite this, Facebook is viewed by 78% of brands as the most effective way of achieving business targets. When it comes to businesses’ social goals for 2021, increased acquisition of new customers is the clear winner, with 73% of organisations citing this as a top objective compared to just 46% last year. Here are the 10 most important social media marketing statistics that you need to keep in mind! Meanwhile, healthy growth in OOH ad spend is expected (+57.1%), after being heavily impacted by national and local lockdowns in 2020. Large numbers of business leaders from YouGov’s wider B2B survey admitted that they had cut the budgets of their marketing functions, with more than a third claiming these cuts were severe. Forty-four percent of customers say they resist the temptation to buy additional products recommended to them (e.g. Meanwhile, thanks to their more in-depth analysis of customer insight, CX leaders are significantly more likely to increase their marketing budgets for 2021 (60%) than CX mainstream organisations (39%). This is despite a spike in social media usage and engagement recorded since lockdowns took effect in March 2020. By continuing to browse this site you. The key is to find out which social media platform your target market is using most often and how to make the most out of it. The idea here is to manage your online presence and make sure that you keep in touch with your audience through social media platforms. Overall, online sales as a percentage of all retail reached 28.5% in October – an uplift of 4.7% month-on-month. Smartphones and social media are evolving side by side, and your brand should make sure to keep up. (HubSpot, 2017) Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. These figures suggest UK consumers began their festive shopping much earlier than usual, spurred on by heavy discounting by retail stores and perhaps by rumours of an impending second lockdown in November. to improve your user experience. Social media usage has been broken down by Emarketer and the results by generation are interesting, to say the least. There Are 660 Million Members on LinkedIn 660 million users are on the professional network in more than 200 countries. Well-known digital marketing, advertising and communications agencies include: adam&eveDDB AMV BBDO BD Network Leo Burnett Mother Publicis Worldwide UK Saatchi & Saatchi VCCP WCRS We Are Social. Just 177,000 of these new subscribers came from the United States – one of its largest markets around the globe. Data shows the consumption of such media has evolved significantly between 2015 and 2020, with 55+ year-olds continuing to adopt a slow and steady pace of change, 35-54 year-olds shifting selected habits, and 16-34s altering their consumption at a much more rapid rate. 54% of social browsers use social media to research products. Covid-19 has had a profound impact on the events business, eliminating crowded conferences and expos and forcing events organisers to adapt by shifting online. With the UK having been in full or partial lockdown for much of this year, 51% say they feel more reliant on having products delivered to their homes. By contrast, those not in the US workforce were actually found to have watched less TV in October 2020 than they did in October 2019, with declines ranging from 8% to 2% depending on the time of day. However, data also revealed that 82% of marketers struggle to create high quality branded content that uses effective language. However, there is still plenty of room for improvement, as 60% of client-side respondents across all companies admitted that they would still ‘definitely’ or ‘possibly’ get frustrated were they a customer of their own organisation’s experience. 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision (Fourcommunications, 2018). Not only do they provide a platform for users to communicate beyond local and social boundaries, but they also offer countless possibilities to share user-generated content, like photos and videos. Interestingly, Facebook was also the first-ever social network to surpass the one billion active user mark, reaching this milestone in the third quarter of 2012. This social media statistic makes it evident how brands could piggyback on the power of influencers to reach out to their customers. Meanwhile, other social apps increased their reach to this age group only modestly; YouTube, for example, climbed just three percentage points to 63% during the same period. Monetisable Daily Active Users (mDAUs) grew 29% to 187 million – a healthy rate but slower than that which was seen in Q2 (+34% year-on-year), suggesting some normalising of summer usage after the spike caused by restrictions in the springtime. This statistic displays a forecast of the development in social network user numbers in the United Kingdom (UK) from 2015 to 2025. For larger UK businesses (those with 250-500 employees), the percentage that lost in-house talent during this period was as high as 61%. Fashion, auto, beauty and alcohol companies also markedly ramped up their ad spend. Many CMOs are likely to integrate marketing with CX to create a more joined up experiences that encourage customers to stick around. Despite this promising analysis, total ad revenue for the nine months to 30th September was down 16% on the same time last year, however online revenues picked up slightly at +2% growth. Whether it’s scrolling down our bottomless Facebook feeds on the subway, or posting the perfect brunch photo on Instagram before eating, social media has become inescapable. When it comes to revenue via geographic area, most regions saw relatively similar year-on-year declines. A further 18% said they had lost out financially due to a home delivery gone wrong or missing, with 40% of those losing out by more than £20. Of all the social media platforms, Pinterest has the greatest gender imbalance. Eighty-two percent of consumers that took part in the study said that they had recommended a brand over the last year, and more than a third have in the past month alone. Marketing Science Learn More Scientific Content Marketing Learn More AZoNetwork Sites View Sites Science, Medicine & Industry View Sites We use cookies to enhance your experience. Encouragingly, the report indicates overall global ad spend on social has returned to levels similar to those seen in Q3 2019, and marketers predict that it will continue to improve over the holiday season as brands try to entice consumers to shop for gifts via social platforms. More often than not, data shows, consumers are disappointed with the goods they receive when shopping via social platforms. More buyers are joining social media networks and looking for reviews and recommendations. Nearly half of UK marketers are worried for their jobs, according to a June 2020 survey conducted by YouGov. The way in which social media lends itself to more impulsive spending, particularly with the addition of speedy checkout, also appears to mean that shoppers are less likely to make the necessary security checks that they might usually do when landing on a webpage directly from search results, for example. It seems that customers are more likely to prefer immediate-term discounts than those that offer long term perks for their loyalty. Conducted throughout Q3 2020, the survey interviewed more than 11,000 marketers from across the globe. Summarising its findings, LinkedIn said, “The past year has truly shown us how skills can be transferred into new career paths – we’ve seen Salespeople become Social Media Specialists, Research Instructors become Medical Writers, and Business Owners become Life Coaches.”. Thirty-seven percent cited lack of investment in content creation and a further 37% claimed a lack of time spent on content as reasons for this, while another 36% stated they do not have enough writers on staff. For any queries relating to official statistics please contact 020 7211 2320 or [email protected] The demand for mobile-friendly content across, 91% of all social media users access social channels, 80% of total time spent on social media sites occurs on mobile platforms. Facebook is the most popular social media platform. Meanwhile, the same percentage specified that they would still opt to be based in an office or other physical workspace full time – 29% fewer people than originally worked this way before the pandemic. Forty six percent of media, marketing and advertising freelancers say they are no longer constrained by the location of their clients, thanks to recent advances in remote working, according to research from Worksome, published in December 2020. A further 43% of companies with an ecommerce arm fail to collect enough key customer data, such as date of birth, to offer them crucial personalised messaging, while 40% admitted they don’t publish post-purchase reviews – a key purchase driver. Additionally, popular gaming retailers increased promotions during these two weeks in an attempt to entice fans to spend throughout the much-anticipated launches. Meanwhile, its Spotlight tab (similar to Instagram reels) has garnered 100 million Monthly Active Users in January 2021 alone, proving the company’s decision to incorporate short-form video onto its platform very successful so far. Meanwhile, sales in sectors such as household goods, non-food, food stores and department stores all continued to recover above their equivalent February numbers, but at a much lower rate. In 2022, ad spend would need to rise a further 4.4% to finally meet 2019’s $620.6 billion. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred Overall, Q3 like-for-like sales (excluding fuel) increased by 2.7% year-on-year, the supermarket chain reported, with growth driven by strong performance in grocery, back to school clothing and online shopping. Travel and tourism could see ad spend drop by a total of 33.8%, but looks set to rebound at the fastest rate next year at +19.5%. So far, one quarter of marketers have been placed on furlough for at least part of the pandemic. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. On Android devices alone, monthly average hours increased from 11 to 19.9, vastly outpacing Facebook’s 16.6 hours across 2020 and cementing its place as one of the most rapidly growing apps for engagement. The events of this year have also improved the general outlook of contractors. After a year of uncertainty, 65% of consumers now place the trustworthiness of a brand as the top reason for referring them to a friend or relative, followed by great customer service (58%) and free delivery or returns (51%). As a result, this move could save companies hundreds of thousands, or even millions, of dollars, the data forecasts. , such as adding questions, polls, and fun stickers or music to make your content as unique as possible. Overall revenue for H1 2020 was down by 41.6%. These figures are significantly higher than those from the rest of Britain’s general working population, of whom 10% and 21% are ‘very’ or ‘fairly’ worried about their job security, respectively. While some have since returned, there continues to be heightened concern about financial security from employees in this industry. Since 2004, social media has been growing exponentially and it hasn’t reached the peak of its popularity yet. Meanwhile, the TV set made a notable comeback for consumers over 35, with the amount of time spent using them sometimes beating figures from five years before. December 25, 2020 Christmas 1965. More than one in five UK workers have become freelancers throughout the course of the coronavirus outbreak, accelerating the trend of contracting becoming more widespread. More than 80% also reported greater audience reach from their events thanks to the shift to virtual technology, due in large part to the elimination of barriers to attendance such as travel, venue capacities, accommodation booking and other costs. Zooming in, social ad spend saw the highest jump across the FMCG food (+61.3%), automotive (+59.4%), finance (+35.3%) and ecommerce sectors (+27.5%). With 60% of consumers spending less this year due to Covid related financial troubles, brands have to provide shoppers with smarter and more aggressive discounts to encourage them to part with their cash. In fact, it was the latter that drove much of the increase in ad spend. Retention and overall new subscriber numbers across the whole of the calendar year were also up, it said. The ranking of most downloaded apps remained mostly unchanged throughout Q1-Q3 this year, with Amazon, Wish and Walmart remaining in the top three, in that order, as they did last year. Influencer marketing is having a big moment now. Should social media marketing be a focus area for your marketing strategy in 2021? Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms. However, job titles like Growth Specialist also came to the fore as organisations looked to hiring roles that focused on low cost innovation. Today’s ‘Day in the Life’ features Deborah Thomas, the Chief Communications Officer of analytics database platform, Exasol. Since local and national lockdowns began being reintroduced in Autumn 2020, online sales grew once again, up to 28.5% in October and 31.4% by end of November 2020. Published 25 March 2020 Last updated 26 March 2020 + show all updates As social media is becoming more integrated into our daily lives, it unveils countless opportunities for businesses who are looking to reach out to their audience through social media marketing. Social media is growing in terms of its reach and impact, and this statistic is here to show just that. Meanwhile, children aged between 6 and 11 years old spent, on average, three hours and 25 minutes more watching TV during designated school hours. Overall ad spend for the whole of 2020 is now due to fall 14.5% on last year to £21.5 billion – a loss of £3.6 billion compared to 2019, with the Q4 period offsetting some of the damage thanks to festive advertising. However, there were aspects that became much less important over this period. Further data, this time from Springboard, indicates that footfall across all retail destinations in the first week after the November lockdown ended was 41.3% down on the same week in 2019, rising to a 51% drop on high streets and a 45.6% drop in shopping centres. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users (Pewinternet, 2018). While the same is also true for CX leaders, these barriers were significantly less of an issue by comparison. This is a much larger growth than the 10% year-on-year growth reported in Q2, which was affected by a decrease in ad spending from financial uncertainty surrounding the pandemic and the Facebook ad boycott. We're a marketing, digital and creative recruitment business. 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